Mission to Canada

In October 2018, on behalf of New Frontiers In Food (NFIF), Vitagora coordinated a partnership mission in Canada with our local partner Natural Products Canada, in parallel to the BENEFIQ, the healthy food event organized by INAF (Institut sur la Nutrition et l’Alimentation Fonctionnelle) in Québec. The delegation gathered together 13 members from Vitagora and Wagralim. Within this delegation, 6 companies were part of the New Frontiers In Food Fast Forward cohort: Atelier du Fruit (FR), BIOptimize (FR), Extense Pharma (BE), Improve (FR), Vesale Pharma (BE) et Youmeal (BE).

This mission enabled the companies to better understand the Canadian ecosystem, including public players, research teams and Canadian companies. Also, the NFIF cohort was able to validate the market potential of their specific product and service sector. Collaborations were initiated, both at academic and industrial levels. In average, each company within the NFIF cohort completed a program of 17 personalized matchmaking meetings. The delegation has also been strongly supported by Québec International including its Créneau Aliments Santé.

Looking at results a few weeks later on, the NFIF cohort companies shared great progress with their Canadian counterparts:

  • Business deals under discussion for 2 companies
  • 2 partnerships under discussion with Saskatchewan organizations
  • Further collaboration with INAF as part of a MoU signed during the mission
  • 1 new partnership under discussion with INAF
  • 2 businesses looking at opening a local subsidiary

Moreover, strong relationships were developed within the delegation, resulting in new collaborations signed at the European level.

NFIF thanks all the participants for their engagement in this journey and is looking forward to making further progress.

Interested in finding out more? Contact Anne-Céline Renaud, Vitagora: