On May 9th, 2019, the New Frontiers in Food (NF4) consortium held a High-Level Advisory Board (HLAB) in parallel to leading international event on nutraceuticals, Vitafoods Europe. The members of the European consortium NF4 gathered in Geneva in order to go further on the European actions within the project, in accordance with the expectations of SMEs. The HLAB was the opportunity for European companies to take part in the project and meet other European companies from the clusters.
On this occasion, the NF4 members had the pleasure to host the executive team of Natural Products Canada and invited them to be involved in the discussions. Natural Products Canada (NPC) is Canada’s centre of excellence for commercialisation and research of natural products, funded by the National Centres of Excellence along with numerous private and public partners who share the belief in the untapped opportunities around natural products.
Since 2016, NF4 and NPC have been collaborating, resulting in key achievements for European SMEs. A key action was the partnership mission to Canada, in October 2018 during the Benefiq event, where NF4 and NPC collaborated to set up a tailored program for companies who joined the mission (including collective visits, business matchmaking, workshops etc.).
This collaboration between NF4 and NPC was formalised as a Memorandum of Understanding on May 9th, to develop a long-term partnership strategy and create deeper relationships between European and Canadian SMEs.