In November 2019, a delegation of 11 members from Clusaga, Valorial and Vitagora took part in a partnership mission to Brazil, that took place in São Paulo and Curitiba. The mission was organized thanks to the support of local partners such as the Food tech Hub and The Federation of Industries from the State of Paraná. Among the delegation, the SME SensoStat (FR) was involved in the mission preparation. First, an audit was carried out to understand the company’s internationalization objectives and targeted partners. A matchmaking plan was then organized in collaboration with experts on the Brazilian market and local [...]
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So far Tjerna Ellenbroek has created 39 blog entries.
Food Ingredient Europe is a hub for the food industry, taking place every other year in a different country in Europe. As this event also take place in America, Asia and Africa, the main edition in Europe gather international audience. This year for the 27th edition, ingredients value chain leaders will meet from 3rd and 5th of December in Paris. NF4 consortia has therefor identified this event as a TechRoadShow. Many members of our clusters will be exhibitors showcasing their innovative products or visitors looking for innovation, while our international partners visiting the show as Sainte Hyacinthe and FoodTechHub Brazil. [...]
Bij Choi is an internationally oriented company focussing on import and export of food products, especially dairy products. Bij Choi participated in the NF4 Innovation Tour to China and was already familiar with the Chinese market, however no export to China had taken place yet. Therefore this Innovation Tour to China was a good opportunity to meet new contacts and gain insights in the agrifood market. During the Innovation Tour to China, Bij Choi participated in company visits to DSM Innovation Center, Shanghai Jiao Tong University & Yinlu-Group, a presentation about the differences of the innovation landscape in Europe and [...]
Start-up company Nomen'K participated in the New Frontiers in Food Fast Forward (NF4) Innovation Tour to China to explore the market opportunities for its cereal bars concept. This company is born out of a common idea of Lucie de Saint-Etienne and Clement Cosme to provide consumer cereal bars with super food like micro algae and flaxseed. Based in Normandy, with a solid network, they are ready to conquer the world. For these reasons, they decided to join the mission as member of Valorial, to benefit of its network and events. With the participation in the NF4 project, Nomen'K was able [...]
From November 4th to the 8th a delegation of 11 agrifood SMEs visited Brazil during the New Frontier in Food (NF4) Mission. During the Mission, the delegation visited São Paulo, Campinas and Curitiba and participated in company visits, information sessions and B2B meetings. These activities were organised by the NF4 consortium in collaboration with FoodTech Hub, Ital - Institute of Food Technology and TECPAR - Technological Institute. Alasature Healthy Lifestyles Alasature is a health and wellness food company focused on the development of functional products with high nutritional value. Their [...]
Freshcut S.L., has been involved in the New Frontiers in Food Fast Forward (NF4) Tour to China and preperation activities because Freshcut aims to develop the business internationally.We have participated in the differents activities as the mentoring course made by proffesional business executives of important international business companies, which helps a lot in order to understand the steps and the best way to start international business. Also, we have participated in the mission to Shanghai SIAL fair and finally we are involved in an international plan made by the students of the master of international business, which will select the [...]
With rising rates of overweight/obesity and diabetes the Chinese government issued guidelines over the review period relating to a range of dietary issues including sugar intake and increasing consumption of fruit and vegetables. China is one of the world’s fastest growing health and wellness markets in the world backed by the government’s growing focus on healthy nutrition and a growing middle- and upper-class. Multinational companies have invested in the country’s health and wellness industry while local companies have also seen strong developments, particularly within China’s dairy industry. Based on this observation, Oliver Raimond and Benoît Ligot owners of the “BellaVie” chose [...]
Nowadays, consumers are looking for healthy food all around the world. Authorities and Institutions are more and more concerned about this problem and as well as companies. In th USA, to answer the market needs, a lot of labels were created. For example, the most well-known: USDA Organic and Non-GMO project. Why should you have one of these labels for your North American market? About half of U.S. public says GM foods are worst for one's health. In the past year, about 1/3 of shoppers have increased their non-GMO purchasing. In 2017, US Organic Sales exceeded $49B [...]
WHY BRAZIL? Some remarkable data: 40 million consumers of “high socio-economic” status 15,6% of annual per capita spending on food & beverage 2.5% of real sales growth in 2018 in the Brazilian supermarkets (acording to ABRAS (Brazilian Association of Supermarkets) 85% of the total food consumption is industrially processed foods (up from 56% in recent years) These data show the huge potential of the Brazilian market for the European products, but lets go to know better the consumer. The Brazilian Consumer The Federative Republic of Brazil, has a population of 209million (2018), with half of the population [...]
For numerous traditional occasions, Chinese people need offer gits, for instance at New Year, Spring Festival, a time when people exchange greeting by offering little treats. Small gifts and/or souvenirs are also presented to relatives, teachers, friends, when visiting people etc. At the same time, chocolates, especially luxury ones are becoming a ‘must’ to buy in order to show their love to partner. Belgian chocolate is associated with high quality and it is also a byword for luxury, the growing middle-class consumers in China and the new generation of consumers which has a deeper understanding of chocolate (taste, manufacturing process [...]