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Breakfast Session ‘Exploring the Chinese market’

China is a promising market for European agrifood companies. Are you considering doing business in China? On the 13th of February 2019, Foodvalley NL organizes together with New Frontiers in Food – Fast Forward (NF4) and GO4EXPORT the Breakfast Session ‘Exploring the Chinese market’.

China is one of the fastest growing food markets worldwide. That makes it attractive for European companies to expand their business. To become successful on a new market, especially outside Europe, a thorough preparation is vital. It is essential to be aware of the country’s regulations, consumption habits and culture.

During this session, Yellow Valley Cheese will share their experiences in setting up a cheese business in China. In addition, we have invited two experts in the Chinese food business to explain the legal differences between Europe and China, and tell about the importance of the online market and e-commerce.


08.00h            Welcome & breakfast buffet       

Access to the market: differences between European and Chinese Food Law
Jasmin Buijs | Wageningen University & Research, Axon Lawyers

The online market and use of e-commerce in China
Ching Ping Au | Your Op

Company case of food business in Chinese market
Marc de Ruiter | Yellow Valley Farmhouse Cheese

09.30h            Networking                                                      

Would you like more information? Visit the website or register today!
Each breakfast session is limited to 30 participants, so early registration is encouraged.

Foodvalley NL is organizing a number of Breakfast Sessions in 2019 for industry professionals. The aim is to facilitate informal networking opportunities with peers in the industry, using the knowledge and expertise of the network of Foodvalley NL in Wageningen.
This Foodvalley Breakfast Session is organized in collaboration with GO4EXPORT & New Frontiers in Food. The Foodvalley Breakfast Sessions are supported by the Dutch municipality of Wageningen.