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The New Frontiers in Food Fast Forward (NF4) project will organize an innovation tour to China to jointly explore and facilitate entry to the Chinese food and beverage market. The main focus of this innovation tour will be on the value chain of processed foods, in which SME’s dealing with processed foods or ingredients can investigate the possibilities and challenges of doing business in China. With this tour two important agri-food regions in China will be visited, including a visit to SIAL China 2019.

SIAL Shanghai is the third largest food and beverage exhibition in the world. Over 100.000 professionals in this industry will be present during the SIAL and more than 3000 experts will show their products related to food innovation. Next to a visit to Shanghai, this tour also includes a visit to Xiamen, where Foodvalley China will welcome us and facilitate matchmaking and company visits in this agriculture and food region.

Interested in finding out more? Contact Tjerna Ellenbroek: tjerna.ellenbroek@foodvalley.nl.

The program includes:

  • Visit of SIAL Shanghai
  • Company visits in Xiamen (Province of Fujian)
  • Matchmaking and network reception with stakeholders

 Preliminary program

Innovation Tour China
Sunday 12th May Flight from Europe to Xiamen
Monday 13th May Network reception & Matchmaking Xiamen
Tuesday 14th May Company visits Xiamen
Flight from Xiamen to Shanghai
Network reception & Matchmaking Shanghai
Wednesday 15th May SIAL China 2019
Thursday 16th May SIAL China 2019
Friday 17th May Flight from Shanghai to Europe